Planning: Poster Fonts

During our video and poster research, we've had a surprising amount of discussion as to the fonts we will use.

For the poster, we felt it was important to stick to Channel 4's brand identity. Therefore, we've selected the font below which is a bold sans-serif font similar to C4's typography.

For the subtitles on the video (including the information on the doctor/fact splitscreen) we wanted a unassuming sans-serif font. We observed this on the Human Planet in our research and we thought it worked great. Therefore we've selected this font below, as it is highly functional, clean and easily readable.

The two primary fonts we've selected will work well in our documentary. They've been considered thoughtfully, and ultimately they both fulfill the criteria we set out when we were deciding on our typography options.