Evaluation question 1

Question 2

Media question 2

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Question 3

Question 4

Media question 4

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The final print items!

booklet images

booklet images

booklet images

magazine advert

front page and back of album booklet

back of the album

Before and after shots.

This is one of the pages of the album booklet, here you can see that we cropped and edited the picture, we added a lens flare to add interest and also added text.

Before and after shots.

This is the before and after of the front cover. Here you can see we tweeked the image, made it and the background brighter, cropped it and added the text which show the album name and artist.

Before and after shots.

These are before and afters of the images we used in our photobooklet. It portrays the changes that were made to the images so they were the right size for the booklet and looked as profecional as possible..

Costumes!

Costumes

Football team oufit

helmet

T-shirt

Hair swept over

Brunette

More make –up

Hair down

More revealing outfits

Cheerleading outfit

Hair down

Hair down

White long covering dress

Band uniform

Glasses

Hair in plats

Hat

Glasses

Hair down

Shirt and cardigen

Book

Blonde

Glasses

T-shirt

Hair tied back

Album Mock

A key section of our project is the album cover after a photo shoot were we took 110 photos and experimented with what looked good as an album cover and what did not. Here are some examples of album cover designs that we considered.

We picked this design over the others as we felt that it followed the stereotypes of the genre as it was similar to the album covers we looked at in our research
We then mocked it up in actual album cover size and with diffrent styles.

Album cover research.

To decide what album cover to use we looked at covers from real life products. The first image we looked at was Taylor swift's 'Fearless' ablum. We thought the imnage for this album was generally good, the mid shot of her swishing her hair is quite cliché, but it is effective for the genre it is used for. The target audience would probably be about 12-18, which is shown in the video and the cover. The text on the album cover is very large and clear, which is good because the colours used are quite bland. Overall, the album cover is good and would be useful for us because we are looking at attracting a similar audience with our products. The second image we looked at was Cheryl Cole's album cover for 'Messy little raindrops'. The image for this is really blurry which works on this cover, but it wouldn't appeal to our target audience, and would make the overall feel quite messy. The text is quite distorted to, which makes it harder to read. Overall, the album cover is messy and wouldn't suit our target audience. We deicded that using an image like this would not suit our products. The final image we looked at was the cover for Jessica Simpson's ' Do you know?' album. The imaghe to this is fairly similar to the Taylor Swift album. However, the use of an actual background is different. The text isn't quite as clear. However the overall feel of the cover is very similar to the Taylor Swift one, this is good because it shows our target audience and gives us a model to gain ideas from. The research has given us a clear direction for what we are going to do with our images and the type of images we are going to take. It set out a clear target audience for us, and will be similar to real life media products.

Character stereotypes.

The music video has some clear stereotypes. The first girl is shown to be quite a big geek, and fits the stereotypes with her glasses and props such as books. She is shown as not getting the boy, which is typical of a stereotypical geeky shy girl. However, she breaks these stereotypes at the end of the video when she turns up to the prom scene, she finally gains attention from the boy, and is shown to be more popular than previous, as her peers are shocked by her attractiveness.
The boy is shown to be a typical popular boy. He has a very popular cheerleader girlfriend, who he argues with a lot. However, he challenges this stereotype because he is more interested in personality; he is shown to be having fun with the geeky girl, and arguing with his girlfriend.
The cheerleader is very stereotypical; she is very slim and attractive. She is very interested in her appearance and what other boys think of her. This is very stereotypical of a ‘popular girl’.
Overall, the music video is quite stereotypical. It has a very typical story line, with the geeky girl getting the boy. However, it does challenge the stereotypes, occasionally.

Screencaps

We have chosen to do our music video on the song You belong with me by Taylor swift. After we decided we wrote down exactly what happens in the video at certain times and took screencaps of key moments in the video.

[Click for bigger images]

Mindmap

After we decided that we wanted to do a music video we made a mindmap of our initial ideas of what songs we wanted to do and then watched there music videos while taking notes about them.

This is our mind map with our selection of videos with links below.

http://www.youtube.com/watch?v=wdGZBRAwW74 – Katy Perry: Thinking of you

http://www.youtube.com/watch?v=OvRDJe5a51g –Pixie Lott: Turn it up

http://www.youtube.com/watch?v=y_-UiAwEgbQ – The Saturdays: Missing you

http://www.youtube.com/watch?v=SS1oy7Km1dM - Beyonce: Broken Hearted-girl

http://www.youtube.com/watch?v=X75mry1LcFg - Katy Perry: Hot and Cold

http://www.youtube.com/watch?v=VuNIsY6JdUw - Taylor Swift: You belong with me

Specification

After looking at the specification, and after much deliberation we decided to choose a music video accompaied by a magazine advertisement and album cover as this plays to our groups strengths. This is because of the use of photoshop and video editing.

We have decided to look at the different music genres and the conventions that follow them, we will look at how different characters in music videos are represented and see how camera angles and mise en scene fit into the story of the video.