Tuesday, 8 March 2011

Advertisement Editing

After capturing the raw image we hope to use for our advert, we will be editing it using DTP software Photoshop. As discussed in our Poster Flatplan post, we intend to combine two images to form an unnerving image of two halves.

Firstly, we want the 'anorexic' side of the advert to be washed out and faded (see right of picture).
This would signify the emotionless state of the condition, but also, the slightly grainy discolouring that makes the side look older may further highlight that the problem is in the past.

As we are aiming for an ambiguous ad, we had to take photo of grace and manipulate it to make her look thinner and increasingly
gaunt. To do this we used the smudge tool and other photoshop tricks to create the more hollow image on the right of this photo. This will help to visually show the audience the effect that the eating disorder had on grace's physical well-being.

To make the seam, erm, seamless, we used a page tear effect. This is visually striking as well as symbolic. It suggests that these two
sides of Grace are now completely different. This, along with the desaturation of the 'unhealthy' side could also denote that the happy and healthy side of grace is now prevalent.

After all this editing, we have produced a first draft. Please keep in mind that it's very much provisional. We're very happy with the photo background, but the text/logos are inevitably going to be replaced, and of course, we are still in the process of finalising the documentary title. Still, it's worth taking a look because it gives a good hint of what's to follow:

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