Below you can listen to 5 radio adverts that we've collected as good examples. Although they're all varied, they feature some generic convention of adverts on the radio.
To select a track, click it's box when it's highlighted blue. To play the track, click the play symbol located on the right of the track that is selected.
Here's what we've observed from the playlist:
+ Music can be quite important in propelling an advert.
+ Enigmatic openings entice the audience.
+ Subject doesn't have to be initially obvious, but it must at the end.
+ Cannot rely on visuals to captivate - substance needed
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